Welcome to the Happy Productive Podcast!
Aug. 31, 2022

62. Create An Irresistible Brand with Chellie Phillips

62. Create An Irresistible Brand with Chellie Phillips

It’s no longer enough to catch the eye of potential customers: you have to be irresistible.
Our guest today is the author of Get Hired, Get Noticed. Chellie is a coach and corporate trainer who breaks down why branding is so crucial in a professional an

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🍵 Sassy southerner and football fanatic: Chellie’s journey from journalism, corporate work, and coaching women to rebrand themselves. 01:17
🤯 Jennifer Dawn Coaching made it through rebranding: the process of getting clarity in branding. 03:53
🎯 Reputation management: people buy from people they know, like, and trust. 06:06
👔 Business owners, use your employees as your brand advocates. 07:11
🌟 Logo, colors, and fonts are not everything: personal branding and story as a differentiator and a connection beyond just products. 08:29
😎 Difference between personal and company brand. 11:15
🧐 Elements needed for the growth of a personal brand: find sites and platforms that best suit you. 16:05
👁️ Credibility and authenticity are crucial. 19:02
⚙️ Social media content takes time, but there are tools that help tremendously in consistency. 22:09
🅰️ Be yourself - your voice matters: tips on how to fix your LinkedIn profile. 24:37
⚠️ Be consistent and not sloppy: beware of the image you are presenting in the digital space.  29:09
👉 The simple way to check your branding messaging. 32:43
⚡ "No one else can tell your story better than you can". 36:08

Connect with Chellie: https://chelliephillips.com/

Connect with Jennifer: https://jenniferdawncoaching.com/

Join our retreats: https://jenniferdawncoaching.com/our-retreats/