Can AI write your content? Sure.
But can it connect, convert, and build trust with your audience the way a human can? Not even close.
In this episode, Jennifer sits down with Emmy-winning journalist and Fractional CMO Becky Freemal to talk about the real edge businesses still have in an AI-powered world: storytelling. From building a magnetic brand voice to actually making sense of your data, this episode is a must-listen for entrepreneurs who want to lead with strategy and soul.
Timestamps:
00:00 – Why good data isn’t enough
01:58 – Meet Becky Freemal: From journalism to marketing
03:18 – Storytelling is not optional—it’s revenue-driving
04:25 – Where to use story in your business (hint: everywhere)
06:12 – Brand voice breakdown: what it is and why it matters
07:40 – The hidden cost of voice mismatch
08:46 – How to define your voice (even as a solopreneur)
09:53 – Using product data to refine your messaging
12:00 – Jennifer’s AI brand guide experiment
13:25 – How to get AI to write like you
15:29 – Using AI tools for content, video, and customer insight
17:14 – Real examples of AI analyzing profit and performance
18:06 – Why retreats and white space help refine your voice
20:03 – What your clients really think about your brand
23:51 – About Becky’s book: Brand Voice: People + Data Drive Results
25:50 – Solopreneur tip: how to access strategy without the C-suite
27:48 – Final thoughts: data + story = momentum
Key Topics:
• Why story is still your most powerful marketing tool
• How AI can support your voice—but not replace it
• Turning customer feedback into brand clarity
• Using your brand voice to attract, engage, and convert
Grab Becky’s book:
Brand Voice: People + Data Drive Results
https://beckyfreemal.com
Ready to build a business that grows with freedom and adventure?
Join Jennifer’s coaching programs and business retreats:
https://jenniferdawncoaching.com
#BrandVoice #AIForBusiness #StorytellingMarketing #SmallBusinessGrowth #HappyProductive #FractionalCMO #EntrepreneurMindset #MarketingStrategy #JenniferDawn
