What AI Can’t Do (And Why Story Still Wins in Business) with Becky Freemal
Can AI write your content? Sure.
But can it connect, convert, and build trust with your audience the way a human can? Not even close.
In this episode, Jennifer sits down with Emmy-winning journalist and Fractional CMO Becky Freemal to talk about the real edge businesses still have in an AI-powered world: storytelling. From building a magnetic brand voice to actually making sense of your data, this episode is a must-listen for entrepreneurs who want to lead with strategy and soul.
Timestamps:
00:00 – Why good data isn’t enough
01:58 – Meet Becky Freemal: From journalism to marketing
03:18 – Storytelling is not optional—it’s revenue-driving
04:25 – Where to use story in your business (hint: everywhere)
06:12 – Brand voice breakdown: what it is and why it matters
07:40 – The hidden cost of voice mismatch
08:46 – How to define your voice (even as a solopreneur)
09:53 – Using product data to refine your messaging
12:00 – Jennifer’s AI brand guide experiment
13:25 – How to get AI to write like you
15:29 – Using AI tools for content, video, and customer insight
17:14 – Real examples of AI analyzing profit and performance
18:06 – Why retreats and white space help refine your voice
20:03 – What your clients really think about your brand
23:51 – About Becky’s book: Brand Voice: People + Data Drive Results
25:50 – Solopreneur tip: how to access strategy without the C-suite
27:48 – Final thoughts: data + story = momentum
Key Topics:
• Why story is still your most powerful marketing tool
• How AI can support your voice—but not replace it
• Turning customer feedback into brand clarity
• Using your brand voice to attract, engage, and convert
📘 Grab Becky’s book:
Brand Voice: People + Data Drive Results
https://beckyfreemal.com
Ready to build a business that grows with freedom and adventure?
Join Jennifer’s coaching programs and business retreats:
https://jenniferdawncoaching.com
#BrandVoice #AIForBusiness #StorytellingMarketing #SmallBusinessGrowth #HappyProductive #FractionalCMO #EntrepreneurMindset #MarketingStrategy #JenniferDawn
