Why Your Business Gets Stuck at $200K With Thea Brooks

There is a phase between $200K and $1 million that most founders hit and almost no one talks about. The tactics that got you to that point will not get you through it. In fact, if you keep using them, they will work against you.

Jennifer Dawn sits down with Thea Brook, a business coach and former CFO, to dig into the Quicksand framework: why growth gets hard at this stage, what has to shift before strategy can actually land, and how to move through it without burning out.

Chapters:

00:00 The tactic that will sink you if you don't stop

00:48 Jennifer welcomes her favorite guest, Thea Brook

02:47 From finance boardrooms to founding two businesses

05:07 The brain hemorrhage that reset everything

09:30 The "quicksand" every growing business hits

13:19 Why capacity has to come before strategy

14:09 The alignment question most founders can't answer

24:05 What comes after alignment: the third phase

28:52 The identity shift nobody warns you about

36:52 Jennifer and Thea tease a new collaboration

38:34 Where to find Thea and grab her free workshop

Links and resources:

Book a Connection Call: https://jenniferdawncoaching.com/schedule-call/

Instagram: https://www.instagram.com/jenniferdawn.coaching/

LinkedIn: https://www.linkedin.com/in/jenniferdawn/

Thea Brook:

https://www.theabrook.com/

https://www.youtube.com/@calmm_co

https://www.linkedin.com/in/theabrook/

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